It Sounds Credible… But Is It Right for You?

Using the BRAIN Framework to Evaluate Pregnancy Advice Online

The Problem with “Expert” Advice on the Internet

Social media and parenting forums are full of pregnancy advice — some useful, some misleading, and some that sounds very convincing. A former midwife quoting a study? A doula claiming red dates induce labour? A viral post warning about ultrasounds?

It’s easy to feel unsure.

Even when claims are based on real studies or personal experience, they may not apply to you — especially when taken out of context or presented without the full picture.

Use Your B.R.A.I.N.

A simple way to make sense of advice — especially when it feels confusing or anxiety-inducing — is to use the BRAIN decision-making tool. It’s commonly used during labour and birth decisions, but it works just as well for evaluating health claims online.

B – What are the Benefits of following this advice?

Does the advice offer a clear advantage backed by evidence — not just someone’s opinion? For example: “Avoid ultrasounds after 20 weeks” — what proven benefit does this offer? And is it supported by guidelines from trusted bodies like the World Health Organization (WHO), the Royal College of Obstetricians & Gynaecologists (RCOG), or the American College of Obstetricians & Gynecologists (ACOG)?

R – What are the Risks?

Could following this advice lead to missed diagnoses or unnecessary anxiety? Skipping scans might mean missing growth issues or problems with the placenta — risks that outweigh theoretical concerns shared online.

A – What are the Alternatives?

Is there a safer, evidence-based option that addresses your concern? Instead of avoiding ultrasounds, discuss scan timing and frequency with your care provider. They may suggest a tailored plan based on your pregnancy profile.

I – What does your Intuition say?

Sometimes advice online creates panic — not clarity. If something doesn’t feel right or sounds overly dramatic, it’s okay to pause and question it. Trusting your instincts also means being open to clarifying doubts with someone who understands your situation fully.

N – What if you Do Nothing (for now)?

If you’re unsure, you don’t have to act on online advice immediately. Wait, gather more information, and check with your doctor or midwife.

Not all decisions are urgent — and rushing into changes without context may do more harm than good.

In Summary

Not everything you read online is wrong. But not everything is right for you. Pregnancy care is nuanced. It’s based on more than a single study or someone’s past clinical experience — it’s based on your full medical history, test results, personal needs, and current best practices.

Next time you see “expert” advice online, try applying the BRAIN tool before reacting. And when in doubt, speak to someone who knows your pregnancy — not just the algorithm.